Tuesday, January 18, 2011

Manipulative marketing

Marketing is key to the success of any business followed by selling. I get that. But, manipulative marketing just to get your products to sell? That is unethical.

Many of the basic ayurvedic herbs and spices used in Indian cooking such as ginger, turmeric, fenugreek have extraordinary health benefits that were disovered way late by the western doctors. However, they are being used as a tool to promote their businesses or practices, whether it is true or not.

Ginger is a magic root that has been used for centuries in India. I recently read an article that says ginger was tested on a group of people to alleviate muscle pain and it worked. I believe that's a myth. If the pain is related to indigestion, ginger is a good remedy. But not if it is a muscle ache related to exercise. I am not sure what types of researches give these false results, but it is simply not right nor is it true.

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