Monday, November 8, 2010

Who cares?

That's right. Who cares about consumers' health? Nobody. Definitely not the McDonald's or the Pizza Hut's of this country. When consumers become conscious of their own health and stop having these fat, rich foods, sales start to drop at the other end. Marketing companies then jump to the rescue and think of various ways to get us back to buying the same foods by using clever marketing tactics.

For eg. Domino's pizza started losing market share,then partnered with an organization called Dairy Management to boost sales. The marketing company suggested the more cheese on pizza idea, lured back the consumers to its pizza pies, sales doubled and they are back in business. Who are the losers? Consumers. In what way? Our health. More cheese, more fat, more heart attacks, more high cholesterol, more hypertension, more diabetes, more medical bills and more of everything that are just not good.

So, while warning about fat, U.S. pushes cheese sales on the other end through these firms similar to Dairy Management. Nobody cares about the consumer. Companies are only interested in making money.

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